⭐️ Your Impact:
We are seeking a Director/ VP Go-To-Market who will lead our revenue efforts by:
Building and orchestrating a recruiting/ acquisition engine for new craftsmen partners
Leading the marketing / GTM excellence center that helps our partner craft businesses (Handwerksbetriebe & Neugründungen) grow their top line and retain revenues through local GTM experiments, productization of lead-generation channels
This role is crucial to the success of smalt’s business and our goal of becoming a global champion. It is the first senior leadership role with a strong GTM/ Revenue focus. You will work with a team of 3-5 people across recruiting/ acquisition and the GTM excellence center. The role combines commercial strategy, marketing experimentation, and hands-on activation to make our partners successful. You will work at the intersection of operations, marketing, and technology — driving growth, testing playbooks, and shaping how Smalt empowers trades entrepreneurs to scale.
As Director / VP GTM, you will:
Accelerate partner growth & revenue retention: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.
Run growth & marketing experiments: Design and test campaigns (digital & offline), implement funnels, and measure performance.
Create repeatable playbooks: Develop structured go-to-market templates and best practices that can be scaled across Smalt’s partner network.
Make topline growth scalable: Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.