Senior Marketing Manager (m/f/d)

Berlin

Full-time

Permanent employee

⭐️ Your Impact:

As our Senior Marketing Manager (m/f/d), you own performance marketing end-to-end: Google Ads and Meta Ads that turn budget into qualified homeowner leads. and act as a hands-on force multiplier across events, PR, social, and sales enablement. You work closely across Growth, Sales and Product and our first Marketing FTE.

Your Impact

Own and scale our Google Ads and Meta Ads accounts end-to-end — strategy, budget allocation, creative testing, and continuous optimization against CAC and pipeline targets.
Build and maintain landing pages and conversion tracking, so every euro of spend is measurable back to signed projects, not just clicks or impressions.
Live in the numbers: build your own reporting, connect marketing spend directly to sales revenue, and be ready to defend or change course based on what the data shows.
Bring a strong bias to action and a KPI-driven mindset — launch tests quickly, kill what doesn't work, double down on what does.
Get hands-on wherever the team needs it — organizing trade fairs and events, supporting PR outreach, running social media marketing, and producing sales materials for the field team.
Accept being measured the way we measure ourselves: on a blend of marketing performance and sales revenue outcomes, not marketing metrics in isolation.

✨ What Makes You a Great Fit:

3–5 years of hands-on performance marketing experience, with a strong focus on Google Ads and Meta Ads campaign management.
Very analytical and numbers-driven — comfortable building your own reporting and making budget calls from data, not gut feel.
Basic experience organizing events, setting up landing pages, and implementing conversion tracking.
Senior enough to own your channels end-to-end, but genuinely hands-on — open to supporting wherever needed, from fairs to PR to sales materials.
C2-level German and working English.
Based in Berlin.

☀️ Why You'll Love Working With Us:

Attractive VSOP package, market-rate compensation, and a performance-based bonus
Hybrid work setup (2 days/week in our Berlin office)
30 vacation days and Deutschlandticket or Urban Sports Club membership
Real ownership from day one, flat hierarchies, and a steep learning curve

About us

Smalt is the AI-first backoffice and growth engine that empowers skilled tradespeople to become entrepreneurs.

We support craftsmen in starting and scaling their businesses by providing a digital backoffice – from setup, company registration & launch, to offer creation, invoicing, documentation, talent retention, and revenue growth tools.

Smalt is building the tech-first backbone to solve the labour productivity gap and create an abundance of craft entrepreneurs globally.

Since inception in 2023, we have raised €12M from leading venture capital firms including General Catalyst, Owl Ventures, noa, and others.

We’ve built strong revenue traction (€4–5M+) in our integrated service delivery business and are now rapidly expanding our partner network model.